Songwriter Alex Au'Dae was born in Long Branch, NJ. In the fall of 2002 his first break came when he was put in an R&B group named Thug City under the name "Lex". The group signed a distribution deal with Universal Music Group in 2003, and released their street single ".45" off the self titled album in 2004. The single gained traction quickly, and the group dropped an official radio single titled "Proposition" that same year. While a member of Thug City, Alex has performed with artists such as Big Tymers, Ludacris, Shawnna, Ne-yo, Rich Boy, and Lil Moe just to name a few before Universal released the group and it's management from it's contract.
Now he's back. Not just as an artist, but as a performing writer. With the release of Can't Deny through online stores such as iTunes, Spotify, and Apple Music he has also produced a Trap Dance remix of Can't Deny for international indie EDM and 2x Billboard charting artist Kim Cameron & SideFX which was released on 01/19/18 on her Greatest Hits Album. And he's currently working on a collaboration with Erik Eatraxx Nilsson.
As the co-founder of Ivy League Au'Dae, Alex and Ivy League Fatso have signed a new major label out of Southern Africa, Bryce Nation, one of the only major labels based out of Africa with 20+ years of industry experience, as a sub-label and will provide distribution directly from the African market for Bryce Nation. Bryce Nation is set to kick off the release of their first artist and First Lady, Cindy Munyavi in the first quarter of 2019 with the official release of her single and video "Wabata Moyo" ft. Andy Muridzo. There is also a joint venture in the works between Ivy League Fatso, Alex, and Elton Bryce who is CEO of Bryce Nation. More about the future venture can be found under The L.A.B. section.