Songwriter Alex Au'Dae was born in Long Branch, NJ. In the fall of 2002 his first break came when he was put in an R&B group named Thug City under the name "Lex". The group signed a distribution deal with Universal Music Group in 2003, and released their street single ".45" off the self titled album in 2004. The single gained traction quickly, and the group dropped an official radio single titled "Proposition" that same year. While a member of Thug City, Alex has performed with artists such as Big Tymers, Ludacris, Shawnna, Ne-yo, Rich Boy, and Lil Moe just to name a few before Universal released the group and it's management from it's contract. Since then, he has also produced a Trap Dance remix of Can't Deny for international indie EDM and 2x Billboard charting artist Kim Cameron & SideFX which was released on 01/19/18 on her Greatest Hits Album. And he's currently working on a collaboration with Erik Eatraxx Nilsson.
One of the projects for Ivy League Au'Dae Distribution will be the release of new up and coming artist from Texas, KV The Ghost.